ADVERTISING
Connershop by Uber
Project: Class Project (Solo)
Client: Cornershop by Uber
Brief: Create a Tone of Voice for Cornershop by Uber and a campaign with two executions on any platform of choice.
Strategy: Tone of Voice (Motivational and Caring)
Chosen platforms: OOH and Youtube
Big Idea: Pay Attention / Focus on What Really Matters
Youtube
OOH
Emergency Medical Technician (EMT)
Project: Classwork (Solo)
Client: EMT, British Columbia.
Brief: Create a campaign for any medical outfit about the importance of their services.
Strategy: Focus on the Technicians and what motivates them to do what they do.
Chosen platforms: OOH and Youtube
Youtube
OOH
Adidas x Parley Ultraboost
Project: Classwork (Solo)
Client: Adidas x Parley
Brief: Create a campaign about Adidas and Parley’s collaboration to clean the Oceans of plastic waste and turn them into yarns for new shoes.
Strategy: Plastic wastes are hazardous to marine life. Show how marine animals are grateful for the initiative and can safely cohabit with humans.
Chosen platforms: OOH and Social Media platforms.
OOH
Social Media
Iterations